Return to Bio

View full image

The Goal

Cataldi Public Relations is a small, boutique firm based out of New York, New York. Cataldi's track record has been excellent, winning many awards for its traditional and guerrila marketing events, and many of the events got nationwide press.

The problem? Acurrately portraying the company is an innovative firm that uses its off-the-wall approach to make a mark while getting the message across for the target audience: large corporations looking to outsource their media needs to a firm that knows how to get things done.

The Result

A site that is not only functional and easy to read, but portrays Cataldi Public Relations as the kind of firm they really are: off-wall, irreverant and willing to try almost anything to get attention for your event.

Additionally, the site gives reporters a reason to come back — storing the press releases online and creating a kind of appointment public relations approach to the site.