Patrick Neeman: Maya Marin
Patrick Neeman: Maya Marin
The Goal
Maya Marin is a singer trying to attract the attention of major labels. Pat was involved early in defining an online image and brand around Maya, and consulted on different ways to use the Internet to build a community and drive her identity.
The goal was to turn her image and talent into a marketable product. The development on the website is a simple -- a consistent image across the site, augmented with her appearances and a occasional web entry from Maya. The home page implements Macromedia Flash 4.0 to enhance that image and deliver dynamic content.
The Result
A site driven by an administration system where Maya can maintain much of the site without knowledge of layout or HTML. Other resources leveraged by Maya Marin is a store driven by cafeExpress, and a subsite on MP3.com. The Internet is a tremendous tool to develop up and coming bands, and the hope is that Maya's tremendous talent will be found by using the Internet as that resource.
